We offer a military and veteran discount

Stop on in to start your training today!

Offering Fitness Programs for Any Ability and Budget

Come to our personal training gym in Holland, MI

It's never too late to join a gym. Even if you haven't worked out in years, you can find a fitness program that's just your speed at Elite Fitness Development in Holland, MI. Coach Jay Nolan has created a safe space where anyone at any fitness level can work out.

Since 2011, we've been focusing on developing safe, highly effective personal training programs designed to improve strength, power, cardiovascular endurance and body composition. Our fitness programs include, but aren't limited to:

  • Weightlifting - Snatch, Clean & Jerk and many other accessory strength movements
  • Strength training and Hypertrophy - Compound barbell movements, resistant training, isometric and plyometric movements
  • Metabolic Conditioning - Various functional movements performed at a moderate to high intensity


Helping you reach your fullest potential and become the best version of yourself - that's what we do. Call 616-218-9712 now to enroll in a fitness program.

Ask about our 15% discount offered to Students.

Your safety is our first priority

That's why we focus...

First on mechanics, or maintaining good form so you won't get hurt

Then on consistency, or repeating the exercise so your body can adapt

And finally on intensity, or adding weight and increasing speed so you can get stronger and faster

We want you to do things right before doing them fast and heavy.

Need someone to hold you accountable?

Our personal training program is ideal for anyone who needs a gentle nudge in the right direction. Our fitness coaching team in Holland, MI has extensive experience, so you can count on us to help you achieve your fitness goals.

Save Big When You Enroll the Whole Family in Fitness Classes

We offer 30% discounts on memberships for kids and 25% discounts for immediate family members

Contact Us